Brilliant framing on the mirror vs map distinction. That onboarding flow example is clutch becasue it shows how aggregated data masks the actual problem - without segmenting by cohort you'd never catch that one copywriting change tanking conversions for a specific group. I've been in situations where teams stare at dashboards waiting for answers when the real work is asking better questions about the anomalies.
Brilliant framing on the mirror vs map distinction. That onboarding flow example is clutch becasue it shows how aggregated data masks the actual problem - without segmenting by cohort you'd never catch that one copywriting change tanking conversions for a specific group. I've been in situations where teams stare at dashboards waiting for answers when the real work is asking better questions about the anomalies.
Thank you! Yes, I absolutely agree with you. Staring at dashboards does nothing hehe