🔥 Optimalism Built This
Letting go of perfection. Building with momentum. Growing from truth.
There’s a quiet mythology in startup culture. It says: if you’re smart enough, careful enough, and polished enough — your product will land, your growth will come, your customers will stay.
We don’t say it out loud, but we believe it. And if you’re building from that place — subtly, unconsciously — waiting until the website is perfect, the messaging airtight, the offer irresistible, STOP.
It’s time for a change.
You need visibility.
You need momentum.
You need traction without spending thousands on ads.
And all of that demands the one thing nobody’s trained to value as a first-time CEO:
Imperfect action.
Speed over polish.
Letting go.
In other words: Optimalism.
💡 What is Optimalism?
Optimalism is a mindset coined by positive psychologist Tal Ben-Shahar. It’s the antidote to perfectionism.
Where the Perfectionist waits for the ideal,
the Optimalist works with what’s real.
Where the Perfectionist sees mistakes as failure,
the Optimalist sees them as feedback.
Where the Perfectionist holds the reins tight,
the Optimalist lets go just enough to move forward — fast, flexibly, and freely.
When you shift into optimalist thinking, your marketing transforms.
So does your growth.
STOP rewriting pages for days and start testing them live.
STOP over-polishing every LinkedIn post and start showing up with value.
STOP hiding behind strategy decks and start inviting feedback from real humans.
This philosophy didn’t just help our Olympia grow.
It built the growth engine itself.
Optimalism built this.
🚀 Why Organic Growth Requires Optimalist Thinking
Let’s make this real. You’re a founder. You want to grow without burning money on paid acquisition. You want your product to be seen, understood, and adopted — by the right people.
But organic growth isn’t passive. It’s not just “waiting to be discovered.”
It’s a discipline. And like all disciplines, it requires a mindset.
Here’s why Optimalism is your secret:
1. It gets you to market faster.
Organic traction compounds. The sooner you show up, the sooner it can build.
Optimalists ship early and adjust in public.
2. It gets you out of your own head.
Perfectionists build in isolation. Optimalists co-create with their users — listening, iterating, evolving.
3. It scales authenticity.
Organic growth isn’t about being everywhere — it’s about being real somewhere consistently. Optimalists can show up often because they’re not waiting for perfect.
4. It builds trust.
When you own your process and share openly, your audience comes with you.
Perfectionism hides. Optimalism connects.
🧪 The Optimalist Marketing Loop
Here’s the simple system I’ve come to love:
Create fast → Share content, insights, ideas, and product updates before they’re refined to death.
Collect feedback → Listen deeply to what resonates.
Adjust and evolve → Iterate openly — on copy, content, strategy, even offers.
Repeat → Consistency builds visibility. Visibility builds trust. Trust builds growth.
This loop isn’t possible if you’re trying to perfect every step.
Optimalism isn’t a compromise. It’s a competitive advantage.
🎓 Learn to Apply This → Free Webinar Tomorrow
If this resonated — and you’re ready to stop overthinking and start building real traction — I’m hosting a live session tomorrow:
→ Organic Growth Marketing for SaaS
🗓️ July 30, 6pm Lisbon time
🔗 👉 Register here
In this free, high-signal webinar, I’ll share:
The mindset shifts that unlocked growth in my own SaaS business
The framework I now use to help founders grow without paid ads
How to make founder-led marketing sustainable, powerful, and real
Whether you’re still polishing your positioning doc, quietly hesitating to launch, or building in public already — I promise you’ll walk away with clarity, tools, and momentum.
🔥 The First-Time CEO, Season 2: COMING SOON!
There’s been a lot going on here backstage, and I can’t wait to share SUPER exciting news with you all soon! Season 2 of The First-Time CEO podcast will start with a bang!
Meanwhile, get some wisdom on marketing, sales, career transitioning, hiring, fundraising, and more from modern leaders, my guests, from Season 1 here:
YOUTUBE | SPOTIFY | APPLE PODCASTS
✨ #GoldenFindings
A few gems if you want to explore Optimalism beyond the buzzword:
No, Really, What Is Optimalism?
A thoughtful definition and origin story of Optimalism — not just a mindset, but a philosophy of action and growth.Perfectionism vs. Optimalism: Differences and Effects
A psychology-based breakdown of how these mindsets affect decision-making, mental health, and performance.Can Optimism Help Us Rethink Our To-Do Lists?
A practical take on how positive thinking — rooted in optimalism — can shift how we approach productivity and overwhelm.
#CEOCheck
Where could letting go of control move your startup/business forward faster?
Hit reply — I read every note.
— Yours truly,
Victoria